Mojo Coffee signage
2019–2021
In-house at Mojo Coffee
Between 2019 and 2021, I lead the creation and national distribution of all signage and collateral for all 32 Mojo owned & operated cafés in New Zealand and provided marketing support to over 100 wholesale customers across the country.
Working with the Head of Marketing and the Head of Operations, I would conceptualise and mock up all café branding, menu boards, large format photographic murals, and wayfinding signage on the retail space's architecture plans. Once approved, I would work with a third-party provider who specialises in the fabrication and installation of signage and graphics.
Working with the Head of Marketing and the Head of Operations, I would conceptualise and mock up all café branding, menu boards, large format photographic murals, and wayfinding signage on the retail space's architecture plans. Once approved, I would work with a third-party provider who specialises in the fabrication and installation of signage and graphics.
© Ashley Brown 2023